To better understand social media, it helps to look at social relationships, through the eyes of an anthropologist. In his research, Robin Dunbar discovered that because of cognitive limits, we humans can maintain no more than 150 relationships. What does Dunbar’s Number mean in the age of Facebook fans and Twitter followers? And how does this number affect brands competing for fans?see more

We are pleased to announce our newest client, First Tennessee, an award-winning premier financial services company. Based in Memphis, First Tennessee serves families and businesses through 180 financial centers throughout Tennessee, Georgia, Mississippi and North Carolina. As the lead brand creative agency, we will work with them on brand strategy and campaign development across multiple business lines and customer segments.see more

I don’t know about you, but I dread the holiday shopping season. I’m overwhelmed by all of the choices in the stores, the crowds and the parking hassles. My typical approach is to order everything online at the very last minute. This of course means that I’ve often wrapped the ad for the gift that’s on the way, but not under the tree.see more