Wisconsin Lottery Launches Unique New Game

Posted by on May 20, 2014
Wisconsin Lottery Launches Unique New Game

HY Connect and the Wisconsin Lottery have teamed up on a campaign to announce the launch of 5 Card Cash, a new lottery game for the state which is unique because it contains both a nightly drawing and a chance to win instantly. The launch of a new game is always big and exciting, so HYC took the creative approach of a big Broadway spectacle complete with dancing tickets hoofing to a fully orchestrated production of “5 Card Cash, The Musical”.

The spots are running throughout the state of Wisconsin as well as on Pandora radio and preroll on select websites. View the spot below and prepare yourself to be singing “5 Card Cash” for the remainder of the day.