Wisconsin Lottery Hits a Homerun with Powerball-Brewers Partnership

Posted by on May 5, 2014
Wisconsin Lottery Hits a Homerun with Powerball-Brewers Partnership

With baseball season underway, we are excited to again be working with Major League Baseball and the Milwaukee Brewers. We saw such great potential with the connection of home runs and Powerballs, that we created a sponsorship for the Wisconsin Lottery and developed the Home Run Leader Board to celebrate the Brewers’ most powerful hits. After all, it’s the biggest hit in baseball and Powerball is the biggest jackpot game in Wisconsin so it’s a natural fit. A custom landing page for both desktop and mobile was developed so fans can replay every home run, at brewers.com/homeruns. Creative elements supporting the sponsorship include an integrated mix of media: print ads in Brewers game-day programs, animated JumboTron and ribbon board signage in the stadium and banner ads running on brewers.com. The work made its debut during the Brewers March 31st season opener against the Braves.

Hear Uecker announce Braun’s Powerball:


 

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