HY Connect recently worked with photographer John Sibilski to put together a unique promotional mail piece. He has worked with us on photo shoots in the past, including the Wisconsin Lottery and last year’s Project Shoe Box campaign.
The photos used in the piece were taken at the Little Britches Rodeo up in Northern Wisconsin. Every year, John does something special for his son’s birthday and this year’s outing to the rodeo ended up being the perfect opportunity for photography. With his images, John was able to capture the dedication and emotion of the youth that work so hard to participate in these rodeo events.
When John came to us with the project, he didn’t want to just create a standard mailing piece, so we helped him create a book that would be a unique and timeless addition to the recipient’s desk or coffee table. The originality of the mailer has already garnered Sibilski positive attention. We’re proud to support a local photographer, especially when the work is so fun.