Why we changed our name.

Posted by on Jun 17, 2011

What happened to Hoffman York?

Well, we took a long, hard look in the mirror.  And we realized that in the past few years we have changed in so many ways.  No longer do we do just “traditional” advertising and public relations.  And it has been decades since Harry Hoffman or Bill York, the original founders, even stepped foot in our doors.  If they did, they would be amazed, and proud, at what they would see we’ve become:  An integrated communication company striving to provide our clients seamless solutions to maximize business opportunities. It’s all about our clients; what we can do for them and how can we help them succeed.  Today, that means bringing new thinking and an open mind.  It means embracing new media and incorporating every new tool in the most appropriate manner.

With growing offices in Chicago and Milwaukee we share insight, resources and solutions.  Only with cooperation and collaboration can we utilize the collective talent our clients deserve.  Only as a team can we succeed.  And we work at being that team each and every day.  It’s one of the reasons we’ve grown nearly 40% in the past three years.

So we wanted to reflect who we now are – who we’ve become.  We think HY Connect does a good job of that.  Because “connecting” is what makes people bond with a brand.  The “HY” is an acknowledgement of our Hoffman York roots, and “connect” is the benefit we achieve.

It’s been said that every seven years, every cell in our body has been changed.  Every atom, every particle of who you were, is different.  So, after nearly twelve complete life changes for Hoffman York, we’ve evolved as well.  And we want to reflect that.

Every now and then we will stop and reflect on past accomplishments, but we don’t dwell there.  We move on.  That’s why, today, we are HY Connect.  It’s more than just a name…it’s who we are now.