HY Connect recently kicked off the 9th annual Face the Day Tour for Wahl, traveling across the country with a mobile barbershop in search of guys with great facial hair. Wahl and a team of barbers will visit 11 markets, strategically selected from among America’s most facial hair friendly cities, determined by research conducted by Wahl. The master barbers will be on hand to give guys free trims and grooming advice and men with particularly stunning facial hair will be invited to enter the prestigious contest.
Dubbed the ultimate “mane” event, the Wahl Man of the Year contest gives facial hair enthusiasts the chance to participate a facial hair face-off. One man from each tour stop, and one national entrant from online submissions, will be crowned champion of their city and eventually compete for the top spot of Wahl Man of the Year. The 12 finalists will each win $500 and a Lithium Ion + Stainless Steel Trimmer. Online voting will help determine who wins the Grand Prize, which includes the coveted title of Wahl Man of the Year, an additional $1,000 and will be featured in a national advertisement.
The Wahl Man of the Year Contest runs through Oct. 12, 2014, entries can be submitted at the Face the Day Tour stops or online through the Wahl Grooming Facebook page. HY Connect manages the strategic planning, public relations and social media for the tour.