Wahl, the inventor of the electric clipper, and world-wide leader in men’s grooming tools, has launched the first website dedicated to men’s grooming –wahlgrooming.com. HY Connect collaborated with Wahl to build a complete resource of new hair and facial hair styles, combined with how-to tips to achieve the look. The new one-stop grooming destination supports today’s modern total-grooming routine in which more guys are sporting facial hair and cutting their hair at home. The site, which features a library of styles, instructional videos and expert tips, also supports what research from Wahl suggests guys really want—help in the grooming department.
“Men’s grooming is evolving and Wahl is evolving with it,” says Steve Yde, director of marketing for Wahl. “Grooming used to be just about the face, but growing interest in multi-purpose grooming devices and hair clippers suggests guys are now thinking bigger picture when it comes to keeping up appearances. Through wahlgrooming.com, we’re supporting this new expanded grooming routine by offering guys one place to find, achieve and maintain a variety of hair and facial hair styles.”
Accommodating the new ‘groo-tine’
Cutting hair at home, once considered a family affair, is now more of a guy thing as research from Wahl reveals. Today, more than eight out of 10 home haircuts are performed on men, which is why HY connect designed the new grooming site to help those who cut get the job done right. The online resource reflects Wahl’s mantra Real Grooming for Real Guys. It provides guys with full complement of achievable hairstyles, supported by demonstration videos, and how-to instructions. Styles range from classic looks, such as the buzz cut and brush cut, to the more modern fade and peaked cuts. The section also includes Haircuts 101, an informational guide that covers the basics of haircutting, from guide combs to clipper techniques.
Those looking for facial hair will find that Wahl’s new grooming destination covers the gamut on mustaches, beards, goatees and even sideburns. Like the haircuts section, it includes step-by-step advice, and recommendations on products to achieve these looks. The comprehensive library of more than 40 facial hair styles includes everything from the full beard all the way down to the modernly stylish stubble look. Those seeking something around or above the mouth can choose from the classically popular Goatee, the hipster-chic Handle Bar Mustache, or a cool Soul Patch.
The site is also a destination for grooming news and promotions. From the Wahl Man of the Year contest, Cuts for a Cause, and Face the Day Tour to new campaigns, stunts and studies, the site gives guys the opportunity to get informed and involved.