Tag Archives: social
Keeping Pace with Real-Time Communications
In our increasingly digital world, where everything happens faster and faster, “real-time” has almost become a meaningless buzzword. Yet, there are some situations where brand communications has to happen that quickly. In the case of our Yamaha client, one such instance occurs at least once a year during the Bassmaster Classic.see more
Yamaha Outboards: V MAX SHO Microsite-Green
The award-winning DiscoverVMAXSHO.com tripled in traffic from '09 to '10 with 300,000+ page view. It still reaches new visitors at a rate of 80% per year. Continue Reading...
Yamaha Outboards: Outboards Website
The all-new YamahaOutboards.com features fresh branding and smart functionality that delivers more information than ever. Continue Reading...
Healthcare + Mobile
This week HY Connect attended the Mobile Healthcare Communications conference in New York. The conference featured speakers from hospitals, drug companies, brands and agencies all talking about one subject: Mobile and how it changes the healthcare landscape.
Being a creative agency with big healthcare clients and an eye towards the future of mobile there was plenty of delicious information for us to analyze and absorb. Continue Reading…
How many brands can you really be a fan of?
You Like it, but do you really want a relationship?
To better understand social media, it helps to look at social relationships, through the eyes of an anthropologist. In his research, Robin Dunbar discovered that because of cognitive limits, we humans can maintain no more than 150 relationships. What does Dunbar’s Number mean in the age of Facebook fans and Twitter followers? And how does this number affect brands competing for fans? Continue Reading…
Merillat® Cabinetry campaign works like a dream
Merillat® Cabinetry was aiming to increase traffic to its Step-by-Step Kitchen Planner, an online kitchen design tool. By crafting an exciting $30,000 kitchen giveaway campaign, injecting a little star power, and framing it all with a strong mix of PR, advertising and social media strategy, HY Connect doubled the Kitchen Planner’s traffic, in just two months. Continue Reading…
Cut! Wahl wraps successful mobile grooming tour
As the popularity of facial hair grows, so does the need for proper grooming tools and techniques. HY Connect’s PR team again traveled the country with Wahl, an industry leader in men’s grooming tools, to show guys how to put their best face forward.
With the addition of Wahl’s newest product, the Triple Play, which is the first lithium ion shaver and trimmer, the tour added shaving tips and was renamed Face the Day tour. New graphics, developed by the HY Connect creative team, were deployed on the mobile barbershop and WahlNation.com. Continue Reading…
LoMoSo: The Information Expectation
Let’s try a quick thought experiment.
Take a moment and think back 15 years ago, to 1996. In 1996 how did you: Find movie times? Learn about world news? Find sports stats? Learn about the best restaurants? Manage your finances? Pay your bills? Research a project? Learn a new skill? Share photos? Or Watch video?
How do you do all of these things today?
For most of you, the answer is online. The web has woven itself into everything we do and it’s not slowing down. Being able to get through the clutter and have the right information, at the right time, from the right sources is paramount.