Tag Archives: social
Yamaha Outboards: Outboards Website
The all-new YamahaOutboards.com features fresh branding and smart functionality that delivers more information than ever. Continue Reading...
How many brands can you really be a fan of?
To better understand social media, it helps to look at social relationships, through the eyes of an anthropologist. In his research, Robin Dunbar discovered that because of cognitive limits, we humans can maintain no more than 150 relationships. What does Dunbar’s Number mean in the age of Facebook fans and Twitter followers? And how does this number affect brands competing for fans? Continue Reading…
Merillat® Cabinetry Campaign Works Like a Dream.
Merillat® Cabinetry was aiming to increase traffic to its Step-by-Step Kitchen Planner, an online kitchen design tool. By crafting an exciting $30,000 kitchen giveaway campaign, injecting a little star power, and framing it all with a strong mix of PR, advertising and social media strategy, HY Connect doubled the Kitchen Planner’s traffic, in just two months. Continue Reading…
Cut! Wahl wraps successful mobile grooming tour
As the popularity of facial hair grows, so does the need for proper grooming tools and techniques. HY Connect’s PR team again traveled the country with Wahl, an industry leader in men’s grooming tools, to show guys how to put their best face forward.
With the addition of Wahl’s newest product, the Triple Play, which is the first lithium ion shaver and trimmer, the tour added shaving tips and was renamed Face the Day tour. New graphics, developed by the HY Connect creative team, were deployed on the mobile barbershop and WahlNation.com. Continue Reading…
LoMoSo: The Information Expectation
Let’s try a quick thought experiment.
Take a moment and think back 15 years ago, to 1996. In 1996 how did you: Find movie times? Learn about world news? Find sports stats? Learn about the best restaurants? Manage your finances? Pay your bills? Research a project? Learn a new skill? Share photos? Or Watch video?
How do you do all of these things today?
For most of you, the answer is online. The web has woven itself into everything we do and it’s not slowing down. Being able to get through the clutter and have the right information, at the right time, from the right sources is paramount.
HY Connect brings together two facial hair champions – Wahl and ace closer John Axford
HY Connect tapped baseball’s ace closer John Axford to team with Wahl in its ongoing mission to promote excellence in facial hair. The pitcher famous for his Fu Manchu has become a cult hero among fans and his outgoing personality and active social media presence make him a great partner for Wahl.see more
Wahl Clipper: wahlnation.com
A re-designed website, wahlnation.com, offered facial hair grooming tips, a Man of the Year contest and updates on a nationwide tour. Continue Reading...
Yamaha Outboards: V MAX SHO Microsite
The V MAX® SHO™ microsite went full speed ahead with a pro section, forums, blogs and demo tour updates. Continue Reading...