Tag Archives: print
University of Notre Dame, Mendoza School of Business: Chicago QR Print Ad
Use of a specially designed QR code helped make this print ad for the Notre Dame EMBA program score big. Continue Reading...
Using QR codes to bridge the print/digital divide
One of the most difficult assignments in advertising is to get your audience to respond to a printed piece by going online. That bridge from print to digital is among the hardest ones to cross. But our recent work for University of Notre Dame’s Mendoza College of Business shows we’ve found a good way to make that connection.
A fast-moving target needs a smarter solution
We knew we had a challenge with our target audience – business-oriented, career-minded individuals. Always on the go with zero time or patience to type out a URL. But we also knew that they are big-time smartphone users. Continue Reading…
Peapod IGLOO: DM
Few things can beat the warmth and comfort of your home in the cold of winter. Continue Reading...
Masco Environmental Stewardship Book
This sustainability overview piece helped MASCO dealers communicate the company's sustainability efforts to consumers. Continue Reading...
Peapod Direct Mail
Direct Mail postcards announced how customers could earn free delivery on every third purchase. Continue Reading...
Wahl Clipper: Massagers Print Ad “7 New Options”
Headline: When customers ask for a pain reliever, you have 7 new options. Continue Reading...
Wahl Clipper: Massagers Print Ad “Nothing Works Faster”
Headline: Nothing works faster to provide pain relief than a Wahl massager. Continue Reading...
Wahl Clipper: Print Ad “Cost a Buck”
A special media buy targeted military publications and U.S. military personnel. Continue Reading...