Tag Archives: original music

Recently, HY Connect was challenged with the task of promoting holiday scratch games on the radio for
The Wisconsin Lottery. Needless to say, when the words “holiday” and “radio” are in the brief, it’s fairly difficult (if not downright impossible), not to think of holiday music. But we didn’t want to just add lyrics to a popular song. So we set out to create an original piece that captures the fun of gift giving and the holidays
in general. Continue Reading…