Tag Archives: media
Making an Impression at the 2013 International Home and Housewares Show
Trade shows are big business. Elaborate booths where new products are previewed and sales meetings take place behind closed doors. Getting editorial coverage in the media is an essential piece of the trade show equation to maximize exposure and give consumers a peek behind the booth.
It is always a challenge to coordinate media’s schedules and capture their attention with so many competing brands. Breaking through the clutter to get our client’s products national media coverage is the mission of the HY Connect Earned Media team, and this year we were very successful.
HY Connect Honored with Ratings-Driven Media Planning Award
Our media department was recently awarded the first ever Ratings-Driven Media Planning Award by the Outdoor Advertising Association of America (OAAA). The award recognizes our innovative Out-Of-Home (OOH) campaign for Advocate Health Care.see more
HY Connect Taps “Honey Badger” for Wisconsin Lottery Badger 5 Radio Spot
The Honey Badger has become a pop culture sensation thanks to a YouTube video detailing the fierce attributes of a honey badger with colorful narration. We brought the Honey Badger and the Wisconsin Lottery together for a radio spot during this season’s Wisconsin Badger Basketball games.see more
Wisconsin Lottery: POWERBALL-HR Leaderboard
Wisconsin Lottery: POWERBALL-HR Leaderboard Continue Reading...
Healthcare + Mobile
This week HY Connect attended the Mobile Healthcare Communications conference in New York. The conference featured speakers from hospitals, drug companies, brands and agencies all talking about one subject: Mobile and how it changes the healthcare landscape.
Being a creative agency with big healthcare clients and an eye towards the future of mobile there was plenty of delicious information for us to analyze and absorb. Continue Reading…
Brewers provide big bang for the Wisconsin Lottery.
The Milwaukee Brewers have clinched the National League Central, and have received the highest TV ratings in the majors for both games and post-games. That’s a home run for the Wisconsin Lottery, whose TV commercials have received twice the exposure, for no additional cost. Continue Reading…
Where good ideas come from
Steven Johnson is a popular science writer. For five years, he studied the history of innovation. He wondered whether there were recurring patterns of creativity that could be applied to our lives and our organizations. Johnson published his findings in a book,Where Good Ideas Come From: The Natural History of Innovation. It was named one of the best books of 2010 by The Economist. Continue Reading…
Buying television is not as simple as it used to be…but a lot more fun
If you ask any advertising pro today what the most impactful form of advertising is, I believe without a doubt they would tell you that “television” still rules. Television commercials continue to have the greatest recall of any form of advertising and they also are determined to be the most influential on the buying decision. That would have been the answer for the last 40 years. Continue Reading…