Tag Archives: media
Brewers provide big bang for the Wisconsin Lottery.
The Milwaukee Brewers have clinched the National League Central, and have received the highest TV ratings in the majors for both games and post-games. That’s a home run for the Wisconsin Lottery, whose TV commercials have received twice the exposure, for no additional cost. Continue Reading…
Where Good Ideas Come From
Steven Johnson is a popular science writer. For five years, he studied the history of innovation. He wondered whether there were recurring patterns of creativity that could be applied to our lives and our organizations. Johnson published his findings in a book,Where Good Ideas Come From: The Natural History of Innovation. It was named one of the best books of 2010 by The Economist. Continue Reading…
Buying Television Is Not As Simple As It Used To Be…But A Lot More Fun
If you ask any advertising pro today what the most impactful form of advertising is, I believe without a doubt they would tell you that “television” still rules. Television commercials continue to have the greatest recall of any form of advertising and they also are determined to be the most influential on the buying decision. That would have been the answer for the last 40 years. Continue Reading…