Tag Archives: interactive
Wahl Clipper: Pet Slider Banner Ad
Give your dog a quick trim in this fun and memorable rich media banner for Wahl clippers. Continue Reading...
Museum of Science and Industry: Globe Rich Media
A whole new world of science is featured in a rich media piece that accompanied our MSI re-branding campaign. Continue Reading...
Museum of Science and Industry: Body Worlds Rich Media
See inside yourself like never before in a rich media piece for MSI's blockbuster exhibit, Body Worlds & The Cycle of Life. Continue Reading...
Wisconsin Lottery: Casino Banner
A unique roadblock digital banner for the Casino Game Book from the Wisconsin Lottery. Continue Reading...
Yamaha Outboards: Outboards Website
The all-new YamahaOutboards.com features fresh branding and smart functionality that delivers more information than ever. Continue Reading...
Wisconsin Lottery: POWERBALL Interactive
Interactive banners featured Powerball Man, better than he was before…just like the game. Continue Reading...
Peapod IGLOO: Banner
The warm glow of consumers’ computer screens was a nice contrast to the icy image we delivered. Continue Reading...
Merillat® Cabinetry Campaign Works Like a Dream.
Merillat® Cabinetry was aiming to increase traffic to its Step-by-Step Kitchen Planner, an online kitchen design tool. By crafting an exciting $30,000 kitchen giveaway campaign, injecting a little star power, and framing it all with a strong mix of PR, advertising and social media strategy, HY Connect doubled the Kitchen Planner’s traffic, in just two months. Continue Reading…
Cut! Wahl wraps successful mobile grooming tour
As the popularity of facial hair grows, so does the need for proper grooming tools and techniques. HY Connect’s PR team again traveled the country with Wahl, an industry leader in men’s grooming tools, to show guys how to put their best face forward.
With the addition of Wahl’s newest product, the Triple Play, which is the first lithium ion shaver and trimmer, the tour added shaving tips and was renamed Face the Day tour. New graphics, developed by the HY Connect creative team, were deployed on the mobile barbershop and WahlNation.com. Continue Reading…
Definition of Design
Design in the creative world has commonly been equated to the aesthetics of an execution. We designed fliers, billboards, print ads and direct mail pieces by giving them an attractive appearance and infusing them with visual balance.
Then, when the web gave us more control with CSS, we started to design landing pages, portals, microsites and websites. And because we already had so much experience designing things we just kept following the same process – attractive layout, visual balance, clear communication, etc… Continue Reading…
Harness the Content Butterfly Effect
In the “old” days of digital (as in just a year or two ago), I advised clients to use their website as the backstop to all their advertising, both traditional and digital. The idea was to use your website as the payoff for campaigns and as a source for deeper product information. The website was the ultimate “source of truth” about your brand.
Then came social media, and the level of direct control over brand messaging has diminished. Now smartphone penetration, along with the rapid rise of tablets, has finally achieved significant, meaningful numbers, and social media is evolving into social commerce, moving influential content closer and closer to the moment of purchase. Continue Reading…
LoMoSo: The Information Expectation
Let’s try a quick thought experiment.
Take a moment and think back 15 years ago, to 1996. In 1996 how did you: Find movie times? Learn about world news? Find sports stats? Learn about the best restaurants? Manage your finances? Pay your bills? Research a project? Learn a new skill? Share photos? Or Watch video?
How do you do all of these things today?
For most of you, the answer is online. The web has woven itself into everything we do and it’s not slowing down. Being able to get through the clutter and have the right information, at the right time, from the right sources is paramount.
University of Notre Dame, Mendoza School of Business: Mobile Site
The Notre Dame EMBA program’s professional target audience has a high rate of smartphone use. We created a mobile site that features details on the program and the opportunity to sign up for an information session. Notre Dame has experienced a 67% increase in program inquiries. Continue Reading...
Peapod Landing Page
Tiles announced the free delivery offer on the Peapod homepage, progressing to inform the shopper how close they were to receiving free delivery. When clicked, customers would be taken to a landing page to learn more about the One, Two, FREE promotion. Continue Reading...
Peapod Email
Three is the magic number. Peapod wanted to promote free delivery on every third order. Three emails were sent to drive customers to take advantage of the free delivery offer. Continue Reading...