Tag Archives: connecting
HY Connect brings together two facial hair champions – Wahl and ace closer John Axford
HY Connect tapped baseball’s ace closer John Axford to team with Wahl in its ongoing mission to promote excellence in facial hair. The pitcher famous for his Fu Manchu has become a cult hero among fans and his outgoing personality and active social media presence make him a great partner for Wahl.see more
Why we no longer have advertising on our walls.
It seems that we have always had a gallery of ads adorning the walls of our offices. Carefully crafted ads are, indeed, works of art. It provides a chance to show the impressive work we do for our clients and give visitors a chance to experience the high creative standards we set for ourselves.see more
Five Ways To Integrate The Big Idea
There’s a lot of talk amongst marketers about the “integrated solution” and the “integration of creative, technology and tactics,” or some version of that secret communications weapon. But it’s always positioned as a goal to be attained. Rarely is the integration of the idea spoken of in terms of how integrated thinking can be used to get to the goal of a truly and effectively integrated campaign, or what’s known in some circles as marketing nirvana. Continue Reading…
Why we changed our name.
What happened to Hoffman York?
Well, we took a long, hard look in the mirror. And we realized that in the past few years we have changed in so many ways. No longer do we do just “traditional” advertising and public relations. And it has been decades since Harry Hoffman or Bill York, the original founders, even stepped foot in our doors. If they did, they would be amazed, and proud, at what they would see we’ve become: An integrated communication company striving to provide our clients seamless solutions to maximize business opportunities. Continue Reading…