Tag Archives: branding
Cut! Wahl wraps successful mobile grooming tour
As the popularity of facial hair grows, so does the need for proper grooming tools and techniques. HY Connect’s PR team again traveled the country with Wahl, an industry leader in men’s grooming tools, to show guys how to put their best face forward.
With the addition of Wahl’s newest product, the Triple Play, which is the first lithium ion shaver and trimmer, the tour added shaving tips and was renamed Face the Day tour. New graphics, developed by the HY Connect creative team, were deployed on the mobile barbershop and WahlNation.com. Continue Reading…
212 Branding Steps
It used to be considered a rite of passage for a newly graduated male to purchase his first pair of formal dress shoes in which to properly enter the business world. The loafers, khaki pants and blue blazer which used to stand in as your dress-up outfit were put aside and, usually with your father’s assistance, you acquired some nice cap-toe brogues or wingtip oxfords, and almost always in black. My father strongly recommended his own brand of dress shoe, Allen Edmonds. His experience with Allen Edmonds began in the War, when Allen Edmonds was traditional issue for dress uniform in the Armed Forces.