In 2008, iconic Schlitz Beer, “the beer that made Milwaukee famous” launched the old 60s Formula in the traditional brown bottle to much fanfare at the site of the original brewery in Milwaukee. Within days, Schlitz was sold out in Milwaukee, exceeding sales projections by 100%.
HYPR garnered the attention of:
• Associated Press (nearly 100 newspapers)
• Nearly 100 TV affiliates across the country
• Roll out in 40 markets
Since then, HYPR has launched the Original 60s Schlitz Formula from a specially outfitted 1965 Schlitz Impala in more than 40 markets across the country to rave reviews and adulation. To date HYPR has generated more than 40 million impressions for the brand.