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Chicago is filled with seasonal tourist attractions, from holiday shopping at Water Tower Place, to summertime fun at Navy Pier. How could the Museum of Science and Industry possibly compete for the attention of tourists and local families? It didn’t have to. Instead, HY Connect created eye-catching displays that brought the wonders of the museum to other popular Chicago destinations.

The Results:

The Museum of Science and Industry gained incredible visibility during peak holiday traffic at Water Tower Place with a 30-foot elevator decal featuring Mickey Mouse and all his friends. When the weather warmed up, MSI took over Navy Pier, the Midwest’s premier family destination, with vibrant signs and interactive kiosks that left kids and families wanting more. Even on crowded Chicago streets, high-impact bus wraps promoting the Animal Inside Out exhibit were impossible to miss.