deliver the goods
Peapod provides grocery delivery service to people living in the Midwest and on the East Coast. Its customers are educated, affluent, and busy. So Peapod doesn’t waste their time. HY Connect created the “Wise Choice” campaign to show consumers the smart advantages of saving time and hassle by shopping with Peapod. “Wise Choice” was broad enough to fit the savvy sensibilities of both regions, while flexible enough to mention local specialties like Chicago Favorites.
“Wise Choice” appealed to all tastes, driving sales for the Midwest and East Coast. Radio, digital, and out-of-home displays worked together to reach the busy target and increase new trials. In Chicago alone, sales rose 17% year-over-year. In new market Indianapolis, weekly orders grew by 50% during the campaign.