• television
  • print
  • landing page
  • social / pr
  • television
  • print
  • landing page
  • social / pr

understand business

The “Nobody knows your business better than you” campaign differentiates the MB Financial brand in a highly commoditized category. Building off the insight that only you, the business owner, truly know the quirks that make your business run like a well-oiled machine, HYC created a fully integrated positioning campaign. Bringing to life the bank’s unique understanding of the consumer, delivered in an honest, call-it-like-it-is tonality, the new campaign positions MB as the only choice for business owners that “mean business.”

THE RESULTS:

The campaign launched to coincide with the Men’s NCAA basketball tournament and reached 98% of the core Chicago business target an average of 12 times in the first week.