• print
  • print
  • landing page
  • digital banner
  • print
  • print
  • landing page
  • digital banner

stand out from the crowd

Every reputable healthcare provider in Indianapolis was looking to grow their patient base with the offer of a $49 heart scan. So how could we make Indiana University Health stand out? HY Connect developed a provocative campaign that used bold and unexpected imagery to connect with the audience and inspire action.

THE RESULTS:

Our goal was to meet a 5% increase in scans year over year and we met that number in August, leaving us plenty of time to bring back results that knocked our initial goal out of the park.