• television
  • print
  • rich media
  • television
  • print
  • rich media

chart the future

In 2013, HY Connect helped First Tennessee introduce its established wealth management division as the newly branded FTB Advisors. Wealth management is a personal matter, with each individual seeking a different approach to investing. In contrast to larger, more formulaic competitors, FTB Advisors works to understand each client’s personal goals. To show this personal approach, HY Connect designed a portfolio pie chart as a signature graphic device. The chart frames the investor and captions reveal a balance of their individual investment goals.

The Results:

The portfolio pie chart connected with the audience by reflecting their individual goals, helping drive 15% revenue growth for FTB Advisors in 2013. The chart became a symbol of a personal approach to wealth management, distinguishing FTB Advisors from the impersonal Prudential Rock or Fidelity Green Line.