- brand identity
- social media
Global power tool manufacturer Chervon came to HY Connect to launch the first-ever line of 56-volt cordless outdoor power equipment in the United States. These battery-powered products could revolutionize the US lawn care market, but only if Chervon could win over Home Depot first. HY Connect worked with Chervon from brand development through commercialization to create EGO, a complete brand platform ready for the Home Depot pitch.
Chervon convinced the home improvement giant to launch its entire line of EGO products in nearly 2,000 stores without testing or hesitation. A sleek website, TV spot, and POS brought the brand to life and helped secure prime placement during the peak spring selling season.