• direct mail
  • point of sale
  • direct mail
  • direct mail
  • point of sale
  • direct mail

design to impress

The Design Center at the Merchandise Mart in Chicago is the world’s largest resource for custom home furnishings and interior design. Recently, the Design Center renovated its showrooms to help retail customers and professional designers alike find fabrics, furniture, and accessories more easily. HY Connect translated that upscale experience to print ads, marketing collateral, and a streamlined website. Across all brand platforms, HY Connect showed on-trend expertise by accenting the neutral Design Center palette with the official 2013 Pantone Color of the Year—emerald.

The Results:

Refreshed marketing materials and an improved website are generating attention and results for the Design Center. Revitalized social media accounts are also helping individual showrooms get more involved and invested in collective marketing efforts. Now the refined brand is earning more attention from customers and the design industry.