- rich media
- direct mail
Blue Cross Blue Shield (BCBS) is one of the most respected brands in health insurance, providing coverage to nearly 100 million people. With the passage of the Affordable Care Act (ACA), 30 million Americans became eligible for health insurance for the first time. To reach this massive new audience, HY Connect helped BCBS evolve into a consumer-focused retail organization. Long before the ACA sales period, BCBS connected with customers at retail outlets, mobile events, online, over the phone, and in person. By the time enrollment began, BCBS had not only prepared consumers, it had earned their trust.
Since the campaign launched, Blue Cross Blue Shield has experienced its highest call volumes in history, including a record response from the Hispanic community. Federal and state governments have recognized BCBS as a role model for helping consumers understand their health insurance options.