• ooh
  • print
  • social
  • ooh
  • print
  • social

taste great

Known primarily for dishing out the Best Pie in America, Bakers Square needed to broaden their brand equity and awareness. The campaign from HY Connect builds on their quality promise while growing both their target and daytime market. With new in-restaurant merchandising, menu re-design, and social and digital advertising, Bakers Square is re-emerging as a vital, relevant family-dining restaurant option.

THE RESULTS:

In addition to increasing same-store sales by 4.5%, the work we did for Bakers Square also resulted in a 15% increase in pie sales over the previous year.