process - HY Connect

overview
create
connect
execute
engage
evaluate
innovate

By working together, overlapping and strengthening each other, we're able to become a much bigger force than we'd be on our own. How do we bring those ingredients together to make that special sauce? The recipe's never the same, but in general, this is how we do the outrageous, powerful, breakthrough things we do.

Some people think this is where the crazy folks with the chunky glasses get to work, but the truth is, we all create at HY Connect. When given a client situation, we all jump on board to create a strategy. Then we come up with the most breakthrough ideas, designed and written to make sure it really moves the needle.

This is the essence of HY Connect. Our media, account, creative and interactive teams—pretty much everyone—put their heads together and come up with the best way to connect with our audience.

Execution, execution, execution. From making sure we're on the same page as the client, to building a bug-free website, to printing the flawless full-page newspaper ad. Perfect execution, every time. That's the goal, and everyone works together to make that happen.

It's not about making one impression, but starting a conversation. Whether through PR efforts, a social presence or a guerilla push, the next part of the job is to keep the back-and-forth going. Because the impact of a marketing message extends so much further when you start getting your audience to spread the word.

You have to look back to know the way forward. So as an agency, we have a strong belief in putting some strong research and analytics into all of our work. Taking a temperature of the current climate is where it starts. But we don't stop looking and leave no stone unturned to evaluate the job we did for you.

By working together, innovation in creative communications happens easily. But we're not satisfied with just that. We've identified areas where we can be different—and better—than everyone else. Like our effort to understand marketing to women. And leading in green marketing. Because we know that doing good work includes knowing what your customers will want in the future.