Peapod chooses HY Connect to keep marketing fresh

Posted by on Jun 1, 2011

Agency will oversee new market launches and more as interest in home grocery delivery grows

CHICAGO (June 1, 2011) – Urban dwellers and suburban families alike are experiencing the benefits of home grocery delivery – convenience, great service and time savings.  The high cost and hassle of transportation is further adding to the interest in home grocery delivery.  So when HY Connect took on marketing duties for Peapod, one of America’s leading internet grocers, many of the agency’s staff were already using the service at home and for office needs.

“We’re pleased to be working with such a recognized brand and are excited to help them expand into new markets like Manhattan this year,” said Jim Roots, HY Connect executive vice president of strategic planning.

The scope of work includes creative for traditional and interactive media, strategy and planning for marketing activities and consultation for Peapod’s loyalty program, segmentation and interactive initiatives.

Founded in 1989 and based in Skokie, Illinois, Peapod has grown to become one of America’s leading internet grocers.  Now operating in 12 states, Peapod has delivered more than 15 million orders.

HY Connect

HY Connect (formerly Hoffman York) is a fully integrated marketing and communications agency that builds effective and meaningful connections between clients and their customers.  HY Connect offers a full suite of traditional services such as advertising, interactive, and public relations, as well as specialty services such as mobile and marketing to women.  The agency has offices in Milwaukee and Chicago with $110 million in annualized billings.  Visit hyc.com for more information.

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