In our first work for Blue Cross Blue Shield, we took a fresh approach to communicating a serious message. Four different spots illustrate scenarios in which characters must make a decision with obvious choices.
“Parachute” shows two men about to embark on a skydiving adventure, both left to choose between a secure and trustworthy pack and a pack with rips and duct tape holding it together. “Horse” shows a man and his decision to go with a safe older horse for his young daughter to ride as opposed to a larger bucking horse. “Guide” depicts a couple choosing between a muscular young trail guide with a GPS and an older man with a pet raccoon who uses a trail of breadcrumbs to plot his course. And finally, “Birthday” shows a princess themed birthday party full of young girls who are left to choose between a mime and a fairy princess as entertainment.
The work also features print executions and is currently running in Illinois, Texas, Oklahoma and New Mexico.