New Work for Blue Cross Blue Shield shows the Most Important Decisions are Often the Easiest

Posted by on Jun 11, 2012
New Work for Blue Cross Blue Shield shows the Most Important Decisions are Often the Easiest

In our first work for Blue Cross Blue Shield, we took a fresh approach to communicating a serious message. Four different spots illustrate scenarios in which characters must make a decision with obvious choices.

“Parachute” shows two men about to embark on a skydiving adventure, both left to choose between a secure and trustworthy pack and a pack with rips and duct tape holding it together. “Horse” shows a man and his decision to go with a safe older horse for his young daughter to ride as opposed to a larger bucking horse. “Guide” depicts a couple choosing between a muscular young trail guide with a GPS and an older man with a pet raccoon who uses a trail of breadcrumbs to plot his course. And finally, “Birthday” shows a princess themed birthday party full of young girls who are left to choose between a mime and a fairy princess as entertainment.

The work also features print executions and is currently running in Illinois, Texas, Oklahoma and New Mexico.