As the foodservice industry continues to grow, Women’s Foodservice Forum (WFF), a leadership development organization, is experiencing unprecedented demand for its products and services. In our latest campaign, we shift our messaging from why diverse leadership matters to how organizations achieve it. Featuring real members relating their positive WFF experiences demonstrates the tangible benefits WFF membership provides to individuals and their organizations.
President of Kraft Foods North American Foodservice Fred Paglia and Kellogg Company Marketing Director Min Jung Tavella are the first executives to tell their stories. Campaign elements include testimonial videos, print ads and digital content. Photos and videos were shot on-site at Kraft and Kellogg, to capture these powerful executives in their natural work environment. The campaign can be seen in foodservice trade publications and on the WFF website, as well as at WFF and foodservice industry events. WFF plans to build on the campaign with more member stories in the future.