Museum of Science and Industry Remixes Radio Message

Posted by on Apr 2, 2014
Museum of Science and Industry Remixes Radio Message

HY Connect and the Museum of Science and Industry, Chicago are adding an upbeat sound to Chicago airwaves. Rolling out this week are hip hop-infused spots that promote new exhibits at the museum this spring and summer, such as National Geographic: Earth Explorersan exciting adventure discovering Earth’s ecosystems. The first flight of ads will last for six weeks and pick up again at the beginning of summer. A range of :15, :30 and :60 second spots will air on ten Chicago stations. The radio elements are part of a larger mix of integrated media that includes digital display, video, mobile and print.

This is the first time HYC has executed a traditional radio strategy for MSI. Radio gives MSI a chance to be in-the-moment as families decide how to fill their spring and summer schedule. Click below to listen to one of the spots, you’ll be dancing in your seat in no time.