HY Connect and the Museum of Science and Industry, Chicago are adding an upbeat sound to Chicago airwaves. Rolling out this week are hip hop-infused spots that promote new exhibits at the museum this spring and summer, such as National Geographic: Earth Explorers, an exciting adventure discovering Earth’s ecosystems. The first flight of ads will last for six weeks and pick up again at the beginning of summer. A range of :15, :30 and :60 second spots will air on ten Chicago stations. The radio elements are part of a larger mix of integrated media that includes digital display, video, mobile and print.
This is the first time HYC has executed a traditional radio strategy for MSI. Radio gives MSI a chance to be in-the-moment as families decide how to fill their spring and summer schedule. Click below to listen to one of the spots, you’ll be dancing in your seat in no time.