The star of a new ad campaign for TwinSpires.com has taken an unexpected path to fame. Michael Beychok, an avid horse bettor, won one million dollars at the 2012 National Handicapping Championship, the pinnacle of horse racing tournaments played in Las Vegas. Beychok qualified for the Championship through his successful wagering at qualifying tournaments on TwinSpires.com.Michael Beychok Winning
Beychok has parlayed his win into stardom—he is currently featured inHorseplayers, a new reality television show on the Esquire network, and he’s now also the star of TwinSpires.com’s newest ad campaign. The HY Connect team produced a 2-minute video capturing Beychok’s story, housed on a unique landing page. Here, fans can read about Beychok’s journey and the TV show, as well as learn about how to participate in horse wagering themselves. HYC also developed a 30-second spot that will air during Horseplayersprogramming through the end of March. Check it out below.