Milgard® snags the cover of Window & Door® magazine, plus a coveted award.

Posted by on Oct 6, 2011
Milgard<span class="reg">®</span> snags the cover of Window & Door<span class="reg">®</span> magazine, plus a coveted award.

Milgard in Window & Door Magazine

We’re excited to announce that our client, Milgard Windows & Doors, has won the coveted 2011 Crystal Achievement Award for Innovation. It’s also been featured on the much-sought-after cover of Window & Door® magazine, the most prestigious publication in its category. Milgard received the honor for its Essence™ Series windows, which combine the warmth of a wood interior with the durability of a fiberglass exterior. This series also meets ENERGY STAR® requirements without any upgrades, and features a host of other smart performance features.

To earn the Crystal Achievement Award for Window Innovation, a manufacturer must not only have an incredibly innovative product, but must also be able to tell an incredibly compelling story about it. Enter HY Connect. Consumer insight revealed that today’s window shopper prefers the look of wood, but is put off by the maintenance and lack of efficiency. We posed that the combination of wood and fiberglass, was not only innovative, but that it addressed a problem in the buying process. It meant consumers no longer had to compromise on either looks or efficiency, increasing satisfaction with their purchase. Because the Essence Series energy efficient wood window offers good looks, low maintenance, energy efficiency, affordability and an industry-leading warranty, Milgard has truly created a window for today and tomorrow. Window & Door magazine and its panel of industry judges agreed.

As an agency partner, HY Connect and its PR team is excited to have helped Milgard with securing the cover of Window & Door magazine, and with crafting its engaging award entry story. We welcome every opportunity to support the success of our clients—whether they seek industry recognition, or awareness in the marketplace. A hearty congratulations goes out to Milgard on this very important recognition.

Check out this year’s campaign for Essence Series.