HY Connect has named Michael Rivera Executive Director of Digital Integration. Rivera has been with HY Connect since 2010 as Executive Creative Director. Since then, the independent agency has grown exponentially. In his new role, Rivera will focus solely on driving the integration of all agency departments around innovative digital strategies for the agency’s robust client portfolio.
“My goal is to blur the lines between all of the agency’s departments, infusing digital creativity,” said Rivera. “It’s not about ‘traditional’ versus ‘digital’ – the prize is expanding our digital culture to define us as an agency.”
Rivera believes everyone at the agency plays a role in delivering integrated solutions and that the new structure opens the door for a higher caliber of innovation. Rivera will ensure that internal cohesion will directly benefit clients, providing more connected resources as they embark on digitally integrated initiatives.
“Rivera has more than 20 years of experience building dynamic award-winning teams,” said HY Connect President Dave Sheehan. “He is uniquely suited to lead the agency and clients in bringing to market integrated digital work.”