We’re the marketing to women division of HY Connect. We’ve been around for four years, looking at the bizarre relationship between women and advertising. Read on, and you’ll see why it’s so bizarre, and you’ll find out the game-changing info we’ve learned.
This one is pretty simple. Women control more than 80% of all purchase decisions. Makes sense for an advertiser to try to connect with this powerful group, don’t you think? And we mean “connect.” You may already be advertising to women, but are you connecting with them?
We’re HY Connect. It’s not just a clever name; making connections is what we do – with women and men. We’ve been looking at this for thousands of hours, and we’ve learned there are a few simple things to make a message connect with a female audience with much more impact. We have also discovered there are a few things that do the complete opposite. And perhaps the most important finding is that there are ways to successfully reach the female audience and, oh by the way, influence the male audience as well (seriously, we have proof.)
By paying more attention to what we’re saying we get more people interested and make ads work as hard as they possibly can. So, doesn’t it make sense in this male dominated world to pay more attention to how you craft your message to women?
what’s the kaleidoscope effect?
With each turn of a kaleidoscope, the picture changes. Women are the same way. With each change – a new job, marriage, the birth of a child – a woman’s life and perspective changes. So does her reaction to advertising. We want to provide a clearer picture of the female audience and give our clients proven, effective ways to reach them.