Land O’Frost, a third generation, family-owned company that provides lunch meats, sausage and franks to retailers across the United States has selected HY Connect, an independent marketing and communications firm, to guide the development of its brand activation and new consumer advertising campaign.
“Land O’Frost is a tremendous brand and we are thrilled to partner with them to tell their story,” said HY Connect President Dave Sheehan.
“HY Connect demonstrated a strong insight into both our target consumer and the Land O’Frost brand,” said Land O’Frost Director of Brand Management Keith Hill. “We’re looking forward to the creativity and strategic thinking they will bring to further enhance brand engagement and continue our growth.”
The first work is expected to break later in the year.