Integrative Therapeutics taps HY Connect for Rebranding

Posted by on Sep 17, 2013
Integrative Therapeutics taps HY Connect for Rebranding

Integrative Therapeutics, a leading manufacturer and distributor of science-based nutritional supplements based in Green Bay, Wis., has selected HY Connect, an independent marketing and communications firm, to lead their rebranding as the organization takes steps to help healthcare professionals cultivate healthy practices and deliver improved patient health. Logo and website development as well as product packaging and collateral materials are all part of the rebrand.

“This brand evolution is all about advancing the field of integrative medicine by helping practitioners do more of what they want and less of what they don’t,” said Integrative Therapeutics Vice President Mandy Kraynik. “With the help of HY Connect we are serving our customers and the greater integrative medicine community in more tangible and meaningful ways.”

At the core of the rebranding is the introduction of the integral symbol in the company’s new logo. “In calculus, the integral brings all the elements of a formula together,” explains Mark Catterson, Executive Creative Director at HY Connect.  “For Integrative Therapeutics, the integral signifies the union of science and nature.”

Integrative’s new website, integrativepro.com, was designed to provide healthcare professionals with the ingredient and product information and professional resources they need to make informed decisions about their patients and their practice. The clean, easy-to-navigate infrastructure is comprised of two primary areas—products and resources. The intuitive design allows for easier product searching, including the option to filter by common dietary sensitivities or preferred form, accounting for unique patient needs. The new site is responsive, meaning its functionality was built to be accessed across all digital platforms, including tablets and mobile devices.

New product packaging and collateral materials, designed to appeal to practitioners and patients, begin rolling out this fall.