It is quite hard to break through the clutter of direct mail efforts, especially within the healthcare industry. Pharmaceutical companies are fighting for the chance that their products will be seen, purchased and utilized by doctors across America. Integrative Therapeutics, a leading manufacturer and distributor of science-based nutritional supplements, did just that with a recent direct mail campaign targeting tens of thousands of chiropractic offices across the country.
In partnership with HY Connect, a research and positioning effort was carried out to better understand the chiropractic market and how they use, prescribe and promote natural supplements to patients within their offices.With the findings, HY Connect and Integrative Therapeutics developed a program which introduced the Integrative Therapeutics brand to chiropractors and detailed product-supportive messaging to resonate with the chiropractic community.
HYC designed and produced two variations of direct mail. One variation focused on product sampling and the other offered free registration to an educational seminar. Both mailers broke through the clutter of everyday mail with elements such as unique folds, bright colors, large sizes and intriguing headlines.
Three weeks after distribution, both mailers were experiencing immense success. The product sampling mailer was redeemed at a rate of two percent, nearly double the industry benchmark. To learn more about Integrative Therapeutics and their product offerings, please visit integrativepro.com.
HY Connect has a history of creating breakthrough direct mail. Read about our award winning campaign for AccuVal.