Your browser does not support the video tag.
It’s a pretty big deal, which is why it’s a pretty big honor. Or is it the other way around? Let’s just call it a “Big Deal Honor.” Developed in 1992 to encourage and reward the development of effective and creative radio commercials, the Radio Mercury Awards is the only competition exclusively devoted to radio. The competition is stiff, the judging is stiffer. Radio spots from across the country are judged for their creativity, production value, effectiveness in communicating a brands message and memorability. Take a listen and judge it for yourself.