HY Connect recently launched a new landing page for the Notre Dame Executive MBA website. HYC led the UX, Design and Development efforts for both mobile and desktop versions of the site.
The landing page was built based on research and analytical data mixed with creative insights. Content, features and functions were determined by taking data collected over two years from the existing site and combining it with a creative perspective on how visitors would visually react to the page. New noteworthy elements include location-based event information, highlighted aspects of South Bend and Chicago programs and RSVP capabilities right from the site.
The new site has seen very positive results, driven by activity on the page itself supplemented by HYC’s media efforts, sending a high volume of external visitors to the page.