HY Connect wins media planning and buying for The RoomPlace

Posted by on Jul 7, 2011

Consumer insight and strategic planning capabilities an important part of the win

CHICAGO (July 7, 2011) – The RoomPlace, a leading furniture retailer with locations throughout Illinois and Indiana, as well as an online store, has chosen HY Connect, an integrated communications agency with offices in Chicago and Milwaukee, as its media planning and buying agency.  The well-known Illinois-based retailer cited HY Connect’s strategic and creative media thinking, and strong service orientation as key reasons for awarding the business.

“The RoomPlace is a great brand with a standout retail concept,” said HY Connect President Dave Sheehan.  “We look forward to working together and helping them grow.”

The RoomPlace makes furniture buying easy for customers by giving them a “total-room concept,” meaning the retailer’s team of experienced designers put together fully coordinated rooms in its showrooms and online and even offers customers savings when they buy a complete room.  With more than 700 employees and a historical media spend between $7-12 million, The RoomPlace is looking to the future with an aggressive marketing and development plan.

“Our distinctive retail experience allows The RoomPlace to stand out in an extremely competitive environment,” said The RoomPlace Vice President of Marketing Brian Wiborg.  “Partnering with an agency that understands the retail experience, the markets we operate in and how to use media to drive traffic to our stores is critical to our continued growth.  HY Connect demonstrated an excellent understanding of our business and female target consumer.  We’re excited to begin collaborating with them to generate positive results.”

The RoomPlace

The RoomPlace is one of the Midwest’s leading furniture retailers.  Headquartered in Lombard, Ill., the company currently operates 22 stores located throughout Illinois and Indiana.  The RoomPlace makes furniture buying easy for customers, thanks to showrooms with completely furnished, coordinated rooms created by the company’s team of experienced designers.  Customers not only save on every piece of furniture they buy, they save even more when they buy a complete room.

For more information, please visit theroomplace.com.

HY Connect

HY Connect (formerly Hoffman York) is a fully integrated marketing and communications agency that builds effective and meaningful connections between clients and their customers.  HY Connect offers a full suite of traditional services such as advertising, interactive, public relations and social media, as well as specialty services such as mobile and marketing to women.  The agency has offices in Milwaukee and Chicago with $110 million in annualized billings.  Visit hyc.com for more information.

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