We are proud to announce we recently achieved an honorable mention in this year’s Content Marketing Awards. We won the award on behalf of our blog targeted to brand marketers, aptly named The Brand Marketing Blog. The award demonstrates our ability in one of marketing’s newest tools – content marketing. Content Marketing demands creating custom, consistent and high quality content with a specific target audience in mind. The blog is run by the team behind lonelybrand, the digital and social marketing agency acquired by HY Connect earlier this year.
The Content Marketing Awards exist to recognize what communication professionals do to make media that have a strategic impact. Content Marketing Institute and McGurry/TMG judge the awards based on a defined set of criteria, including: informational and entertainment value, quality of writing and display copy, creative use of imagery and typography, and consistency of color palette and style.