HY Connect brought the iconic Honey Badger and the Wisconsin Lottery together for a fun radio spot for the Badger 5 lottery game. The Honey Badger has become a pop culture sensation thanks to a YouTube video detailing the fierce attributes of a honey badger with colorful narration. To date, the Honey badger video has racked up more than 54 million views on YouTube. The voice behind “Randall”, Christopher Gordon, has contributed his talents to national TV commercials, the Oscars and more.
“We were thrilled to use the infamous attitude and humor of the Honey Badger for this targeted radio spot,” said HY Connect Executive Creative Director, Mark Catterson. “The badger is Wisconsin’s official state animal so it was too strong of a connection to pass up.”
Badger 5 is a Wisconsin-only lottery game. The spots are airing now through March during the UW-Madison Men’s Badger Basketball games. According to the radio spot, the Badger 5 game is “fiercely exciting,” click here to listen to the spot now.