HY Connect Takes on Lead Agency Duties for Healthcare Service Corporation, Including Blue Cross Blue Shield of Illinois
We are proud to share that Health Care Service Corporation has selected us to take on lead agency duties. Health Care Service Corporation is based in Chicago and serves more than 13 million individuals under the Blue Cross Blue Shield brand in Illinois, Texas, Oklahoma and New Mexico.
The scope of work includes strategy, creative development, digital and more.
“Health Care Service Corporation has demonstrated a commitment to innovation in what can be a challenging industry,” said HY Connect President Dave Sheehan. “They have a great team and we are proud to be working alongside them.”
HCSC adds to HY Connect’s robust healthcare roster which includes the largest healthcare systems in Illinois and Indiana, which are Advocate Health Care and Indiana University Health, respectively. HY Connect also started work for Froedert Health of Wisconsin earlier this year.