HY Connect celebrated a year of great work on Wednesday night at the Publicity Club of Chicago’s 55th annual Golden Trumpet Awards, the most prestigious awards program in the Midwest honoring superior achievement in the area of public relations and communications. With four award-winning campaigns for Wahl clipper, trimmer and pet products, HYC was among the top winning agencies of the night.
From events to social media, cause marketing and celebrity partnerships, HYC showed with the right strategy in place it can create a lot of earned media attention. The following four campaigns on behalf of Wahl Clipper Corporation took home hardware:
- Wahl All-Star Facial Hair – Gold Winner. We teamed up with STATS LLC, the world’s leading sports analytics company, to crunch ten years of data to show that facial hair is a natural performance enhancer for professional baseball players in the MLB All-Star game and Home Run Derby. The light-hearted study generated more than 1,600 media placements with major outlets including USA Today, The Associated Press, Sporting News and Men’s Fitness. Eight million social media impressions were also secured with the help of facial hair ambassadors MLB All-Star second baseman Brandon Phillips, pitchers Sam LeCure of Cincinnati and John Axford of Milwaukee sharing the study with their social media followers. Category: Marketing-Consumer.
- Mustaches at Work Tour – Silver Winner. Advocating for facial haired Americans, we hit the road with research that promoted the rights and benefits of facial hair in the workplace. Category: Marketing-Lifestyle.
- Wahl Head-to-Head Challenge – Silver Winner. We teamed up with two professional football players to raise money for St. Baldrick’s Foundation, supporting childhood cancer research and awareness. Category: Issues Management
- Dirty Dogs Contest – Silver Winner. We brought Wahl and the Petfinder Foundation together to raise awareness for National Dog Adoption Month and help clean up America’s shelters. Category: Social Media- Campaign.
Nobel Peace Prize winner and former U.S. President Jimmy Carter was the keynote speaker at the event and Chicago television journalist Bill Kurtis served as this year’s emcee.
The awards ceremony was Wednesday, June 4, in Chicago at The Palmer House.