DELSEY, a European producer of luggage, is working with HY Connect, an independent marketing and communications firm, to promote the e-commerce introduction of the DELSEY brand in the United States. The scope of work includes digital media planning and buying, creative, and earned media.
“HY Connect has strong digital media experience and is the right partner for this launch,” said DELSEY Global Digital and Ecommerce Director Tim Burger. “The agency’s work will help introduce a new premium brand of luggage available at a great price.”
A limited selection of DELSEY products has been available at select U.S. retailers, but this launch is bringing its U.S. and worldwide collections direct to consumers just in time for the holidays. Founded in France in 1946, DELSEY luggage is now available around the world in more than 110 countries.
The agency’s work is rolling out now and will run through the end of year. HY Connect is also in planning for 2014 support.