Wahl is well known for their hair clippers and facial hair trimmers, but nearly 100 years ago the company invented the first electric massager. As pain increasingly affects more Americans, Wahl is investing in developing new and innovative pain management products. Now with nearly a dozen massage therapy products, HY Connect saw an opportunity for an easy-to-use “recipe” book to educate health, fitness and lifestyle media about Wahl’s therapeutic product line up and how it benefits different lifestyles. The book provides an overview of the latest exercise methods such as yoga, running, cross fit and weight training and recommends a specific massager for each type of exercise. For example, weight training causes stress on the body’s muscles and tendons so the Wahl Custom Flex Massager is great for increased blood flow and muscle recovery.
The book debuted recently at the Health and Nutrition Editor Showcase in New York City. HY Connect’s Earned Media team attended the event to connect with editors and educate them about Wahl’s different massage products and the benefits of their use. The event allowed our Earned Media team to network with hundreds of media representatives and get products in their hands, increasing the chances Wahl massagers will be included in editorial features in the future. The recipe” book’s great images and splashy layouts not only played a big part in educating media about Wahl’s innovative products, it also visually demonstrated how massagers could fit into their publication editorial coverage. Keep an eye out for Wahl therapeutic massagers in your favorite health and fitness magazine.