Kohler Global Power Group selected HY Connect, an independent marketing and communications firm, as its media buying and planning agency. HY Connect has managed the first national television campaign launch for the premier brand as well as Kohler’s radio, print and digital presence in both the consumer and trade arenas.
“We spend a lot of time understanding consumer and trade audiences and how our client’s core message and competitive advantage applies,” said HY Connect Vice President and Group Media Director Emily Dold. “This helped us customize Kohler’s media with relevant positioning and, in result, amplify their message and deliver leads.”
HY Connect’s agreement with Kohler Co. includes home generators, marine generators, industrial power systems and engines.