HY Connect named lead creative agency for First Tennessee

Posted by on Jan 20, 2012
HY Connect named lead creative agency for First Tennessee

We are pleased to announce our newest client, First Tennessee, an award-winning premier financial services company. Based in Memphis, First Tennessee serves families and businesses through 180 financial centers throughout Tennessee, Georgia, Mississippi and North Carolina. As the lead brand creative agency, we will work with them on brand strategy and campaign development across multiple business lines and customer segments.

In addition to supporting the brand positioning, we will partner closely with First Tennessee to stay ahead of evolving consumer preferences, growing digital needs and regulatory changes.

Our previous work in financial services includes Guaranty Bank and Fifth Third Bank.