This past weekend marked Opening Day at Arlington Park, one of the most beautiful horse racing tracks in America. The weekend included Derby Day, Chicagoland’s largest Kentucky Derby party, with festivities held at the track. In honor of the exciting events, our creative team saw an opportunity to build on the opening weekend buzz. We used a multi-channel campaign to position Arlington Park as the place to enjoy fun on and off the track. In addition to all of the thrills of thoroughbred horse racing, the Arlington experience also features live music, food and drink specials and lots of activities tailored to families and adults.
Our campaign brings all of the Arlington excitement to life. We are using television, radio, out of home, including a complete takeover of Ogilvie train station, online banners, pre-roll videos and Spotify ads. You can see our work throughout Chicagoland now until September 29, the end of its racing season.
See below for one of the spots: