The Wisconsin Lottery is back with its Limited Edition $15 Holiday Countdown Ticket and they are ringing in the season with a new take on “playing” the lottery. To educate players of the unique pull-tab style scratch ticket, HY Connect created a television spot showcasing a community choir playing their holiday tickets to the tune of “Carol of the Bells”. The holidays are an important season for the Lottery as many tickets are purchased for stocking stuffers and gift exchanges. In addition to airing on television, HY Connect has developed a comprehensive interactive campaign for the ticket.
The $15 Holiday Countdown ticket is not the only holiday-themed scratch ticket on sale this season. HY Connect is supporting other holiday ticket price points – $1, $3, $5, and $10 with traditional radio spots, Pandora radio spots, and collateral material at Lottery retailers. This year’s radio campaign once again features original music – a feature that has won these annual holiday spots recognition in the past. The Wisconsin Lottery has been a finalist in the prestigious Radio Mercury Awards for two consecutive years.