A new high end fitness studio will open its doors in Chicago this November and HY Connect played a key role in the marketing roll out. Studio Three is an innovative fitness facility featuring Cycling, Interval Training and Yoga on three separate floors. Everything in the 16,000-square-foot facility is top-of-the-line and custom built. What makes Studio Three unique is that it will foster a community, giving guests a place to relax, recharge and connect beyond the class walls.
HY Connect developed the creative campaign and is providing media planning and buying, social media strategy, content development and community management and a range of other services including email marketing and collateral. HY Connect is also developing short form promotional videos great for social media where we know the target audience spends most of her time.
“We were inspired by Studio Three’s inclusive approach to fitness. They are redefining what many people know to be true about health clubs and we used that as the basis of our creative campaign,” said HY Connect Creative Director Chris Tomczak. “We took common social terms such as Chat Room and Happy Hour and showed them in a new light related to Studio Three.”
Look for the creative campaign in the River North neighborhood starting the week of Nov. 23 and running through December.
“Social networks like Instagram and Snapchat are key players in the launch and ongoing marketing of the studio,” said HY Connect VP, Director of Social Media Nick Kinports. “New targeting and delivery technologies in social media help us deliver hyperlocal messaging to our target.”
Studio Three is owned and operated by BlitzLake Partners, a privately-held Chicago-based firm that focuses on real estate acquisition and development, with interests in commodity trading, restaurants, and fitness.